Services
Advisory & market research services
Entry Strategy
1. Acceptability & Techno-Economic viability study
2. Go-to market plan
3. Bankable Project Report / Business Plan
4. Detailed Project Report
5. Communication Strategy
Growth strategy
1. Market analysis and planning
2. Development planning
3. Competition assessment
4. Partner search
5. MIS / Technology study
6. Impact / effectiveness studies
7. Business Valuation
Brand Studies
1. Brand awareness
2. Brand Equity & Monitoring Studies
3. Brand image and attributes study
4. Brand Valuation
5. Impact of corporate changes on brand
Diversification Strategy
1. Market assessment of target industries
2. Goal, vision and mission formation
3. Synergy studies
4. Feasibility studies
Consumer / Trade Research
1. Usage & Attitude Survey
2. Market Segmentation & Demand estimation
3. Customer Satisfaction Survey
4. Concept and Product Testing Studies
5. Pre and Post launch evaluation
6. Trade studies - terms of trade, marketing / promotions etc.
Industry Research
1. Country report
2. Economy report
3. Industry report
4. Key Players assessment
5. Policy & regulatory assessment
Mystery Shopping
1. Competitor knowledge
2. End to end sales monitoring
3. Brand visibility check
4. Dealer / distribution monitoring
5. Ambience check
6. Pricing check
7. Process check
Data handling and Analytics
1. Data cleaning
2. Cross tabulation
3. Advanced Statistical Analysis
Sales & Marketing Implementation Services
Partner Set up
1. Identification and tie-up of channel partners suiting to requirements of the client
2. Identification and tie-up of Joint Venture / Technology partners suiting to requirements of the client
Event Management
1. Planning and organizing road shows, events, exhibitions, new product launch, product testing, conferences etc
Outsourced Services
1. Setting up and managing call centre and data centre
Customer loyalty and support
1. Managing customer support and loyalty programs of client
Staffing and training solutions
Recruitment of skilled manpower
1. Continuous supply of skilled manpower based on requirements of clients
2. Training to employees on various aspects based on requirements of clients